Analyzing the target is a crucial factor for the success of a promotional tour. In this case he is a dynamic man aged 25 to 45, modern yet he looks for freedom and yearns to abandon the chains of the urban society, a man that is searching for reconciliation with his spirit.
The choice of the location is a key factor to maximize the exposure of the campaign to the right target; therefore, we thought Virgin Active chain gyms were the best choice in this case.
When organizing an event, especially a promotional tour, the logistics is one of the most important parts. Storage and management of setup and promotional materials such as leaflets and product samples can only be managed with the utmost organization and accuracy.