HANKY PANKY

Fun and “greedy” displays and containers inspired by a candy store to enhance the infinite color chart available to Hanky Panky’s underwear:

iconic lingerie brand that launched the thong, since 1977, reality with a rebellious image, without judgments and prejudices to make women feel comfortable in every possible way.

As captivating as the meaning of the brand, we have created the wall and central displays with transparent and extra light materials to enhance the colors of the brand’s fabrics: empathetic and intimate like the brand, the various displays collect and enhance the products on display with a minimal and modern design. A decorative touch is enhanced by the ampoules reminiscent of candy containers.

Rebellious, bold and provocative like the brand, the modern and transparent minimal set-up makes the color and fabric the protagonists, maintaining their elegance in the message without taboos.

cit.website” We want to lift you up, we also want to take the pressure off – you don’t have to be your best all the time. All you have to be is yourself, in all versions of you.”