20 Years of Luce

In a spectacular location turned red, conceived and designed site-specific for the customer, the twentieth anniversary was celebrated with a vertical tasting of each vintage.

Luce is the first wine to be produced from a mix, a blend in the wine language, of Sangiovese and Merlot in Montalcino and became a symbol of the Wine Estate.

Ruby Red Light

Venue for this special evening was San Carpophore, an old deconsecrated church in the heart of Brera in Milan, which was completely flooded with light and red cloth to envelop participants in a magical atmosphere. The audience was able to attend a presentation with a strong scenic impact at the end of which a large curtain opened discovering the elegant mise en place to taste a starry dinner by Davide Oldani.

Divine Setting

At the entrance, guests were wrapped in an engaging scenographic installation cascading from the ceiling with double-sided graphics with the logo and characteristics of the wines printed on them. To complete the scenographic part, we studied and created a lighting project that hid the structural problems of the dated environment, emphasizing the architectural lines of the vaults and making visible only the magic of the place and the event.

Elegance and Refinement

A story that celebrates the “NECTAR OF THE GODS”

Hanging Threads
Celebratory Photos
Goblets of Wine
Red Cloth