Seasonal shop windows
The preparation of seasonal shop windows poses a challenge for our team, which we find fascinating. It is not easy to recreate an environment that reflects the needs of the customer, referring to specific seasons or occasions, yet with new and engaging ideas.
In this specific case, the purpose of the windows was to advertise the various cultural as well as wine and food-related activities that can be carried out in Switzerland during the autumn. In order to capture the attention of the client, we chose artificial leaves with a very real impact that represented the typical foliage of this season which, in the collective imagination, recalls the scents and flavors of autumn strongly.
Race against time
The real challenge for the realization of these showcases was time: only 3 days of design, research, and production of the material and only 4 hours for the setting up of 7 showcases.