The project of the Chantelle single-brand store in Rinascente was carried out based on ultimate care about the customer’s needs that consisted of creating a corner that would respond to specific guidelines of the brand’s image.
Roostar staff also took care of the lighting design of the corner, drafting a plan for lights positioning fixtures that would give greater prominence to the products on display.
La Rinascente is one of the most important department stores in Italy. In order to capture the attention of customers who are literally immersed in products and logos of different brands, we gave heightened importance to the use of product images. We did so thanks to a large backlit image that dominates counter rear area and can easily be changed in different seasons.