The event was organized to celebrate the 20th anniversary of one of the most prestigious labels in our territory: Luce. An event that was a celebration of this wine and the history it represents. San Carpoforo, a deconsecrated church located in the center of Milan, was the evocative location that housed this event.
Staging the event
Preparation and set up for this manifested several critical points. Especially due to the building’s partial rundown state, it was necessary to hide the flaws and enhance artistic features. We covered the building’s walls in black fabric so that the view of the visitors was captured by the vaults above their heads.
Roostar took care of all aspects of preparation and set up for this event, from audio production to video and lighting directing to the production and assembly of structural parts and furniture, from the request for the occupation of public land to the rental of heating service to the rental of toilets, including the selection and provision of all useful elements for their use and embellishment such as plants, perfumes, etc.